"It's the very same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same way", my exasperated partner hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really composed 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the type of effort one takes into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combination'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to nice product packaging, I have a prevailing right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I got 4 of each design plans and made a run for the counter with them with my shrieking kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I would discover it humorous enough if I didn't like the packaging develops so much. However I am dead serious. In reality, I loved the product packaging designs so much, after consuming all the tissues in the boxes, I would eliminate the styles and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these packaging designs made the cut. They definitely did.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and consumer. The more effort you take into developing your product packaging, more consumers will stop and take an appearance at your packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notice of your product packaging, your opportunity of getting them to buy your item boosts? Precisely.
You see, the role of product packaging is to grab the customer's attention. And without an electrifying product packaging, consumers are going to walk past the stacks and loads of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a get more info rack, for goodness sake, and the only weapon you have is to have a great packaging. Once they stop and have a look, you've won the preliminary.
Believe about it!
They have the 'nature lover' packaging, the 'fruity' product packaging, more info the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for recommendation' clear folder. I do not keep a lot of things in there since I am pretty selective about the styles that I like, but these packaging styles made the cut. The more effort you put into developing your packaging, more consumers will take a look and stop at your packaging or what's inside the food packaging plant.