There are numerous things that are essential to catalog design. Your images must be enticing and sharp. Your text and even the font style you use for the text is necessary. The cover page design and the design of your brochure's item pages all play crucial roles in developing a catalog that will bring in new consumers and sales.
None of the things mentioned above are more essential than the type of paper you will pick to print your brochure on. In this post I will go over some of the many paper choices you have to print your brochure on.
First you need to decide if the cover will be the same paper as the rest of your brochure. For the most part the cover will be of much heavier weight then the interior pages.
2nd you will need to select layered or uncoated paper for printing your catalog. Layered paper is for the glossier layouts and uncoated is more economical, however can still show your products well.
So you have two things to consider first, "Will it be glossy paper or not?", "Will my cover be the very same weight as the interior pages of my brochure?"
As soon as you have actually responded to those 2 concerns the next decision is what the weight of the paper will be. Many brochures opt for 60, 70, or 80 pound. weights. So it would be 60lb uncoated or covered, 70 lb. Uncoated or layered. 80 pound. Paper usually is only picked for 80 pound. Weight and above. Likewise, not all paper is determined by weight. Some is determined by density or "points".
Now the above is truly over-simplified. There are other kinds of special paper you can select from. There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end item.
There are also other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to select.
If you are going to have your catalog printed on a hot-set web press, then you can pick uncoated or covered paper. The heat will dry the ink as it prints your brochure. If your printer uses a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set web press can not print on layered paper.
If your printer uses a sheet-fed press then you can select from any of the high quality documents they have readily available. The same opts for printers that do digital printing.
It will depend a lot on the printer you select. You require to learn what kind of paper is readily available and you will wish to see samples of the paper to get a much better idea of which one you desire to print your catalog on. Also ask your printer to suggest the various kinds of paper they believe will be the very best for your catalog.
Here is a list of some of the kinds of paper your printer might have offered for you to choose from or might be able to purchase for you.
4 things figure out the quality of the paper, opacity, ppi, brightness, and surface. (Pounds per inch) Brightness affects the contrast and luster of the paper. It affects how your text will stand out on the pages of your brochure. Opacity is how much your ink shows up from the read more back of the page. Your text and images from one page will be seen through onto another page that your consumer is trying to check out if a paper is too opaque. The finish affects the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality surfaces sharpen the appearance of your images.
Ask your printer to offer you with samples or swatch brochures and a price list for printing your catalog on the different types of paper prior to you choose. You know what your spending plan is and paper is just one of the costs you have to consider.
None of the things mentioned above are more essential than the type of paper you will pick to print your brochure on. In this post I will go over some of the many paper choices you have to print your catalog on.
There is textured paper, photographic paper, and other more costly paper to select from if you are offering a high-end or pricey product.
If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or covered paper. You need to find out what type of paper is offered and you will want to see samples of the paper to get a better concept of which one you desire to print your brochure on.